nirey REYNOLDS
I’m a creative excellence leader, educator, and award strategist dedicated to helping agencies, brands, and creatives unlock the recognition their work deserves.
With 250+ award wins, 1,000+ shortlists, and experience on every side of the awards circuit, I know what it takes to make great work shine. From building global award strategies to crafting case films and leading submissions across continents, I champion bold ideas and the people who bring them to life.
Beyond the red carpets and accolades, I’m deeply rooted in creative education. I find so much joy in welcoming the next generation of creatives into the industry whether I’m teaching, mentoring, judging competitions, or supporting my favorite mentees. Championing emerging talent is one of the greatest privileges of my career.
As the Global Director of Creative Excellence at Momentum Worldwide and a proud Cannes Lions Creative MBA graduate — I’ve built a career at the intersection of creativity and education. I believe in the power of recognition, the importance of craft, and the magic that happens when talent is nurtured, seen, and celebrated.
I’m eternally grateful to be winning for a living and helping others win, too.
My Work in Action
Global Director
Creative Excellence
@Momentum Worldwide
Momentum is reinventing the modern experiential agency and in my role as Global Director of Creative Excellence, I help shape that vision. I lead award strategy across experiential, digital, and integrated campaigns, partnering with creatives, strategists, and producers to bring winning ideas to the global stage.
Cannes Lions
Creative MBA
The LIONS Creative MBA taught me how to generate Lion-winning ideas with real-world impact, evaluate work through the eyes of top jurors, and build creative systems that drive results. It reshaped how I lead, how I collaborate, and how I help teams win.
WHERE I’VE BUILT MY CAREER
GLOBAL DIRECTOR CREATIVE EXCELLENCE
MOMENTUM WORLDWIDE
DIRECTOR OF CREATIVE IMPACT, NORTH AMERICA
MCANN WORLDGROUP
SENIOR PRODUCER
D&AD SHIFT WITH GOOGLE
EDUCATION MANAGER
THE ONE CLUB FOR CREATIVITY
STUDENT PROGRAMS COORDINATOR
PUBLIC RELATIONS SOCIETY OF AMERICA
Degrees & Certifications
CREATIVE MBA
CANNES LIONS
MASTER OF PROFESSIONAL STUDIES
BRANDING + INTEGRATED COMMUNICATION
THE CITY COLLEGE OF NEW YORK
BACHELOR OF ARTS
STRATEGIC COMMUNICATION + BUSINESS
LOYOLA UNIVERSITY NEW ORLEANS